The Valiant White Watch - Japanese Movement
The Valiant White Watch - Japanese Movement
William Wood Watches’ fully stainless-steel Automatic diving watch is equipped with Japanese Seiko NH35 Automatic movement.
Choose from a classic stainless-steel bracelet or a strap made from reclaimed fire hose, available in 4 different colours.
William Wood Watches pored over the design of its Valiant Collection for months and came up with a watch that pays homage to the fire service and also the grandfather of the company’s owner, whilst still being a beautiful timepiece for the general public.
Japanese Seiko NH35 Automatic Movement
The Seiko NH35 is also a self-winding movement and has 24-jewel bearings. The movement is one of the world’s most popular automatic movements. The NH35 should be fully wound after about 55 manual turns of the crown. Some would argue that Seiko were the first brand to produce an automatic watch and watch critics argue that Seiko movement are as accurate as major Swiss luxury providers.
Design Features:
- Rank Markings: Rankings of a firefighter can be seen on their uniform collar. The two stripe indices located at the 12 on the watch face represent the markings a Crew Manager would have on his or her uniform collar.
- Chequered Markings: Printed around the perimeter of the dial is the exact chequered markings design from the side of a British fire engine, which have been picked up and dropped onto the Valiant Collection watch face in an understated yet complimentary way.
- Bell Chime: A sweeping second hand has been added to the dial. The second hand has been designed to look like the chime from an old fire engine bell.
- Super-LumiNova: William Wood Watches wanted this to be a watch that you could wear every day. No matter what the job! By having Super-LumiNova on the indices, hands and bezel, you can follow the time no matter how dark your environment may be.
- Water Resistant (100m): You have the ability to dive up to 100m without any fear of water damage. You can confidently wear your watch in the swimming pool or in the shower without giving it a second thought.
- Firefighter Helmet Crown: Placed inside the crown is an inset made from a 1920s British brass firefighter’s helmet. All the casting and craftsmanship is carried out in the heart of London’s prestigious jewellery district of Hatton Garden. Each inset is finished with the unique William Wood firefighter helmet logo engraving.
Technical Specifications:
- Japanese NH35: Automatic movement
- Case diameter: 41mm
- Case thickness: 16mm
- Lug width: 20mm
- Water Resistant to 100 metres / 10 ATM
- 316L stainless-steel case and metal band
- Double-domed sapphire crystal glass with anti-reflective coating and blue tint
- Rotating bezel with Super-LumiNova 12 dot
- Super-LumiNova hands, indices and bezel 12 dot
- Domed dial with date window and sweeping second hand
- Crown inset made from original 1920's British brass firefighters helmet
- Fitted brushed metal band (20mm lug tapering to 18mm clasp)
- Deployment clasp buckle engraved with William Wood logo
- Strap changing tool included with watch
- Presentation box includes instructions manual, 12 month internationally warranty and strap changing tool
- 2 Year international warranty from the date received
Additional straps are available to purchase separately.
Delivery
Postage and Packing
Delivery charges start from £2.70 and are dependent on the products that you have ordered.
We aim to dispatch all orders within 48 hours of us receiving them (excluding weekends). Please allow up to 5 working days for delivery of your items. We use the following postage methods:
Royal Mail 24™ – the aim is to deliver your parcels the next working day upon handover in the UK.
Royal Mail 48™ – the aim is to deliver your parcels within two working days, with a small minority within 3 working days upon handover in the UK.
Parcelforce 48 - Your parcel should be delivered within 48 hours of dispatch (excluding weekends)
Our chosen delivery companies (Royal Mail or Parcelforce) may contact you directly via email or text to confirm your delivery date/time.
Christmas Delivery
The last despatch date for orders to arrive in time for Christmas is Wednesday 17
December 2025. Any orders placed after midday on 17 December through to 2 January
2026, will be dispatched on Monday 5 January 2026. Please note, however, that
some items are available for local pick up from Marine Court, Littlehampton, West
Sussex until 23 December. Seasonal demands and industrial action outside of our
control may affect delivery times.
Third Party Delivery:
Elvis & Kresse - These items are dispatched directly from the supplier within similar timescales to our Standard Delivery.
William Wood Watches - These items are dispatched directly from the supplier within 5 days of the order being received.
Replica Fire Helmets - These items are dispatched directly from the supplier. Please allow up to 21 days for delivery of these items, however our suppliers will endeavour to make deliveries as soon as possible. If you have a specific date requirement please contact us on 01256 366566 to discuss before placing your order.
Statuettes & Crystalware - These items are dispatched directly from the supplier. Please allow up to 14 days for delivery of these items, however our suppliers will endeavour to make deliveries as soon as possible. If you have a specific date requirement please contact us on 01256 366566 to discuss before placing your order.
BA Tally's - These items are dispatched directly from the supplier. Please allow up to 21 days for delivery of these items, however our suppliers will endeavour to make deliveries as soon as possible. If you have a specific date requirement please contact us on 01256 366566 to discuss before placing your order.
Helping Hoodies - These items are dispatched directly from the supplier. Please allow up to 15 working days for delivery of these items, however our suppliers will endeavour to make deliveries as soon as possible. If you have a specific date requirement please contact us on 01256 366566 to discuss before placing your order.
Please ensure your delivery address details are accurate as we do not accept responsibility for late or non-delivery of items if the address you have provided is inaccurate in any way.
Fire Fighters Trading Ltd (A wholly owned subsidiary of Fire Fighters Charity) only operates within the UK and is unable to send any items to addresses outside of the UK or to PO Box numbers.
Frequently Asked Questions
Frequently Asked Questions
Welcome to our frequently asked questions section where you will hopefully find all the answers you need about our shop products and services.
If you can't find what you are looking for, please contact us for further support.
1. Can I place an order over the phone?
Yes you can. Call us on 01256 366566 and a member of either our Trading or Customer Care teams will be able to assist you. Our phone lines are open Monday to Friday 0900 – 1700.
2. How long will my order take to be delivered?
Please read the information on the delivery page. If you have any questions regarding your order please call the Trading Team on 01256 366566.
3. How do I get a BA Tally engraved?
The price of your Tally includes the engraving. Please follow the instructions on the product page to find out how to send us your engraving details.
We do not accept this information over the telephone.
4. How do I get a Statuette engraved?
Engraving on a statuette is included in the price. There is enough space to allow up to 3 lines of text – with a maximum of 35 characters per line. Engraving information must be emailed to shop@firefighterscharity.org.uk, we are unable to accept this over the telephone.
5. How do I return an item?
Please see our Refunds and Returns page for full information.
6. How do I know my order has gone through online?
Once you have gone through all the ordering steps online you will receive a confirmation e-mail to say your order has been successful. You will also receive a further confirmation email once we have accepted and processed the order. Please check your junk inbox as occasionally our emails will arrive in there.
7. Office Hours?
The office hours for the Trading Team are Monday to Friday 0900 - 1700
8. Do you have a Product Catalogue?
Due to the Covid-19 pandemic over the past few years we have been unable to arrange photoshoots for our products and therefore we do not have a current catalogue available. Our online shop is the best place to see what we have to offer as this is regularly updated.
9. Can I purchase a Helping Hoodie if I am do not work for the FRS?
Unfortunately these products are only available to be purchased by currently serving FRS personal or retired FRS personal and a password will be required to place the order. (This password can be obtained form the your FRS internal communications team) We do however still sell our Firefighters Charity hoodies which are available for all general public to purchase also.
10. I can't see my FRS as an option for the Helping hoodies?
This will mean that we have not yet had permission from your Brigade to use your FRS badge on the hoodies. The best way to help us speed this up is drop your internal communications team an email asking for them to grant the Charity permission to do so as we would be happy to provide badged hoodies to all of our UK based FRS.

